MODA PR was founded in 2020 after a conversation between Jennifer and Ashley Rudd over the ultimate girl dinner: Caesar salad, fries, and a Diet Coke. What started as two friends swapping ideas has grown into a female-founded PR agency trusted by disruptive founders, leading entrepreneurs, influential experts, high-profile talent, and industry leaders. Today, MODA PR is known for PR strategies that build influence, establish authority, and create commercial opportunities that last. In this interview, we discuss why so many British PR agencies are thinking of Dubai as their next go-to destination?
Thank you Ashley for doing this interview. Could you tell us a bit more about Moda PR?
Hi I am Ashley Rudd, co-founder of MODA PR. We’re a personal PR and consultancy agency working with founders, experts and names in entertainment at pivotal moments in their careers. We specialise in helping people evolve beyond a single lane, whether that’s moving into broadcast, stepping into advocacy, or founders and investors building authority-led profiles. Our approach is strategic and long-term. We focus on clarity of narrative, credibility in the right spaces, and visibility that compounds over time, turning profile into influence, and influence into real opportunity.
You described Dubai as “impossible to ignore.” What made this the right moment for MODA PR to expand into the region?
About six months ago, I stopped thinking about PR as a market-by-market exercise and started looking at where visibility, authority and influence were converging globally. Dubai stood out immediately not as a trend, but as a strategic gateway to a region where visibility genuinely equals value.
Many of our clients were already spending significant time there or actively building opportunities across the Middle East, so the expansion wasn’t about launching somewhere new; it was about meeting our clients where their futures were already heading.
MODA PR has built a strong position in personal PR across the UK and US. How does Dubai complement your global footprint and the type of talent you represent?
Dubai completes what I often describe as MODA PR’s global trifecta: the UK as our heritage and home, the US, particularly LA and New York, as the entertainment and cultural capital, and Dubai as the gateway to a rapidly growing region where business, culture and influence intersect. The talent we work with doesn’t want to be known in just one market. They want authority that travels. Dubai allows us to build relevance across borders, particularly for clients operating in crossover spaces like sport, broadcast, business and culture.
You mentioned a shift toward multi-market visibility. What are founders, experts and entertainment talent now looking for that Dubai uniquely enables?
There’s been a clear move away from chasing coverage for coverage’s sake. Founders and talent now want visibility with intent, recognition that aligns with who they are, what they stand for, and where they’re going next.
Dubai uniquely enables that because it brings international media, commercial opportunities and influential networks into one ecosystem. It’s a place where strong narratives rise quickly, and where clarity and credibility can accelerate growth across multiple markets at once.
What is your advice to emerging or new talent in the UK when it comes to thinking about international experience and potentially working in Dubai?
Be intentional. International experience should amplify your narrative, not replace it. Build credibility at home first through expertise, results, or meaningful media coverage, then use markets like Dubai to strategically expand your influence.
Dubai moves fast and rewards ambition, but it also rewards clarity. Those who succeed know what they want to be known for and approach international exposure as a long-term play, not a quick win.
How does MODA PR typically work with talent teams, managers or agents in this space?
We work very collaboratively. Whether PR is handled in-house, externally, or on a project basis, we’re used to integrating seamlessly alongside agents, managers and existing teams. Often, we’re brought in at moments of transition, a visibility spike, a career pivot, or a strategic repositioning.
Recent work includes supporting Georgia Harrison around her MBE recognition, as well as advising senior leaders and public figures on building influential personal brands through strategic media placements and partnerships across print, broadcast and digital.