New Year and a new advertising policy at Facebook and Instagram. Meta Platforms has confirmed that starting January 19 2022, it will “remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organisations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.”
The announcement by Graham Mudd, VP Product Marketing, Ads, points to specific examples to make the point. It points specifically to areas like health causes, sexual orientation, religious practices and groups and political beliefs.
So if you have shown an interest in for example finding out more about lung cancer or same-sex marriage or the Catholic Church or with political beliefs – you will not be targeted.
Advertising is central Facebook’s revenue. According to Investopedia, 98 per cent of all revenue that the company generated, was from advertising. The company received $69.7 billion as advertising fees. According an article on the Guardian website, nearly 2 billion people use the Facebook app every single day.
Other technology companies are also making reforms. Next year Google will suspend support for third-party cookies used to track online activity. Apple is also phasing out tracking technology on its devices.