The New York Times (NYT), one of the most iconic names in journalism, faced significant challenges in the early 2000s. Declining print subscriptions, shrinking advertising revenue, and the rise of digital media threatened its survival. However, through strategic innovation...
Newspaper brands like The New York Times and The Financial Times pioneered effective paywall systems. The New York Times, for instance, combined free access to a limited number of articles with enticing premium subscriptions. Its innovative approach, including subscriber-exclusive...
The New Humanitarian (TNH), a non-profit newsroom, initiated the Yemen Listening Project to bring stories from Yemen's civil war’s to a wider audience. The project, led by Middle East editor Annie Slemrod and Yemeni refugee Nuha Al-Junaid, collected stories...
Internal Communication matters to every organisation. While some may describe it philosophically as the voice of the organisation, many other pundits say, that it plays one key role - boosting productivity. In an excellent blogpost by Andreas Kyprianou from...
Netflix is for movies only, right? Think again. Four new games are launching on Netflix this month.
Laya’s Horizon, the wingsuit flying game from the makers of Alto’s Odyssey and Lucky Luna, and TRANSFORMERS Forged to Fight from Kabam,...
Following the launch of the single news channel operation in March, BBC News has confirmed details of new programmes, which begin to air today (Monday). These will be anchored by the channel’s chief presenters based in the UK.
The reactive...
In its heyday it was known for publishing some radical, youth-focussed content that captured the hearts and minds of a certain type of audience. Today, the dream may have run its course. According to media reports, Vice could soon...
The World Cup is huge. For TV, for YouTube and for everyone else who works in the world of media.
According to YouTube, the last FIFA World Cup accumulated over 10 billion views on YouTube.
That’s why the social media giant...
Christmas ads always add to the festive fun. But some can make you stop and think. The campaign that Walkers is leading along with Comic Relief is one such ad. It features the protagonist, who arrives at a Christmas...
New Year and a new advertising policy at Facebook and Instagram. Meta Platforms has confirmed that starting January 19 2022, it will “remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes,...
